Experts at Forcadell Office Department have advised the Italian fashion firm in the leasing of the nineteenth century mansion rehabilitated in 2016.
Forcadell has advised Max Mara in the leasing of its new premises located in a villa in Barcelona built in 1914 by the architect Enric Sagnier Villavechia. It was the summer villa of the prestigious doctor Enric Cera (1882-1958), where artists and intellectuals like Miró, Dalí, Lorca, Elena Quiroga and Alicia de Larrocha among others would gather together. The building, in “Novecentista style” and with formally modernist elements, such as its glass tiles with floral forms, was completely rehabilitated in 2016 to be used in an exclusive office space, maintaining its majesty and beauty.
A century after its construction, the Italian fashion firm Max Mara will settle in the exclusive 1.000 sqm villa, establishing their new administrative offices and a wide showroom. The building, located in the Sant Gervasi-Galvany neighbourhood, and catalogued in the level C (Sites of Urban Interest) in the Architectural Heritage of the City of Barcelona, will be the headquarters of the company in the catalan capital, making it possible to keep style, culture and art in the Cera villa one century later.
According to Manuel de Bes, Director of the Forcadell Office Department, “Since 2015, office take-up volume has increased and is experiencing a very positive moment, moving towards stabilization. Max Mara’s choice of the Enric Cera Villa places the company in a privileged location; and not only geographically (Business District), but also because the prestige and notoriety of the villa harmonizes perfectly with the brand's personality and enhances its corporate identity.
Max Mara is an Italian fashion company founded in 1951 by Achille Maramotti, son and grandson of a dressmaker. More than 65 years later, the firm is present in more than 105 countries and maintains its flagship product: the women's coat, specifically model 101801. The brand has become one of the most important fashion firms in the world thanks to its realistic sense, comprehensive fashion and its practical way to bring luxury and style to clothing.