Forcadell’s innovation projects highlighted in the Inmotecnia Rent event

Forcadell has been one of the companies participating in the Inmotecnia Rent conferences for its implementation of technological innovation in its business model, with 3 projects that have been considered success stories: Shopinion, myFunding and CLIC for Rent. This 2nd edition of Inmotecnia Rent gathered 1.363 visitors, and 63 exhibitors, 71% of which were national and 29% international.

Inmotecnia Rent is an annual event dedicated to the digitalization of the real estate sector, and FORCADELL was present through the project CLIC for Rent: an online solution for self-management of properties for owners and professionals,individual clients or small/medium portfolios. CLIC for Rent had their own stand, and according to Javier Estaun, CEO of the platform “Inmotecnia Rent was a fantastic opportunity to have a first contact with our professional target audience”. In addition, he assured, the feedback received was very positive and we were able to establish a professional relationship with different clients interested in CLIC for Rent. "

Mireia García, Director of Forcadell’s Innovation department, presented in the conference Proptech Success stories the 3 projects with which Forcadell has implemented technological innovation in its line of business. Along with Elena Ger, CMO of Altamira, Cristina Ontoso, Director of Marketing and Communication of Via Célere and Jeanne Massa, co-founder and CEO of Habiteo, she spoke about innovation in the real estate sector in a round table discussion led exclusively by women.

In our commitment to innovation we have entered into 3 proptech projects that respond to very different needs that our experts have detected, over time, in different areas of the real estate sector:

  • Shopinion: One of the great contributions of the transformation experienced in recent years has been to give any citizen the opportunity to express their opinion about what type of store they want in their neighbourhood. As a result of this change we created Shopinion, the platform through which neighbors can comment on what kind of commercial premises they need in the streets of their neighborhood.

  • myFunding: this proptech project seeks to respond to those small investors who wish to obtain greater profitability for their savings by participating in real estate crowdfunding projects; one more step towards the democratization of real estate investment.

  • CLIC for Rent: small owners and property managers until now did not have a platform adapted to their needs that covered all aspects of this activity. That is why in Forcadell we decided to bet on CLIC for Rent, a new tool that facilitates the day to day management of real estate adapted to any budget, following the spirit of the globalization of technology.

We continue with our desire to innovate every day, as Mireia Garcia says: "technological innovation allows us to find new channels of communication with our clients and more customer-oriented services."

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